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You MUST sign up for my newsletter, The Yellow Pages Commando News. Every two weeks I send out several great ideas and a few funny photographs. I never share my list with anybody, and I am very careful not to be pushy selling various items.
From Steve Hackney comes this great 5 part email marketing series. Steve wrote the popular Wipeout Technique which should be the bible of anyone doing serious directory advertising. His recommendations are easy to implement and are very, very effective. The largest source of industry information is available on the YPIMA web site. However, most of their information is designed for publishers, not for advertisers.
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I've been bragging about Kerry Randall's book on Yellow Pages Advertising for Lawyers as being simply the best book I've read for Yellow Pages advertisers. The problem was that it was targeted toward lawyers and didn't address other business types. Wisely, Kerry updated the wonderful tips and marketing plans for any business that advertises in the Yellow Pages. He sent me a copy for review, and I liked it so much that I bought the exclusive rights to market the electronic version. His book is loaded with very specific examples and exercises that are easy to follow. I can honestly say that every advertiser (even a guy with a little in-column ad) will benefit by reading this book. I've seen, and even promoted other very good YP books that sell for $50 - $150, but nothing cuts to the chase like Winning the Yellow Pages War. Kerry focuses on the critical issues that will have the biggest impact. He uses solid examples and shows ads created using his techniques. I'm selling copies of Winning the Yellow Pages War for only $25.00. That price is far too little for the value the book contains. However, my mission as the Yellow Pages Commando has always been to help more people be successful with their Yellow Pages advertising rather than to get rich off a few that can afford a higher price.  I'll email the book to you as a PDF document that can be read and printed using the free Adobe Acrobat reader. I offer a 100% money back guarantee if you are not completely satisfied with your investment. You have nothing to lose. | |
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