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Dick Larkin's World Famous
Small Business Commando News
Local advertising will never be the same
Oct. 17, 2006
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in this issue
-- Another Commando First!
-- Can't Make the Webinar? Get the DVD
-- Answer to the Last Redneck Riddle
-- Pimp My Marketing Webinars -- This Week in Pictures -- Will eating this give him heartburn or sunburn? -- Everybody smile and say "cheese!" -- Tickle Me Elmo Extreme -- Another great headline -- This Week's Redneck Riddle -- Quote of the Week
A 21-Gun Commando Shout Out to you
A printer friendly version is available at
http://commandos.cc/images/101706.pdf
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on advertising, "13 Easy Tips PROVEN to Boost
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Another Commando First!
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I recently spoke at Search Engine Strategies
- Local, a new conference on local online marketing.
The gig was totally sold out, and the sessions were
packed wall-to-wall.
The standing room only crowd blew me away,
not because local online marketing is the fastest
growing segment in the advertising world, but
because Denver's "Great American Beer Festival" was
going on right across the street and these people
were more interested in Internet marketing.
You've gotta wonder when several hundred
otherwise rational adults prefer discussing local
search to sampling handcrafted brewskis. All the
major Internet and local media companies attended,
and you could have cut the excitement in the air
with a cold-filtered India pale ale.
ComScore, the firm that researches consumer
online behavior dropped a bombshell with
their announcement that the vast majority of
Internet users (68%) had searched for a local
business in July and that was a whopping 43%
increase over the prior year.
43% annual growth? Are they kidding?
Without beer?
There isn't ANY audience growing by
43% annually. That is if you don't count the number
of former
Senate pages who received icky emails from John
Foley.
The proliferation of local search marks a
profound shift in consumer behavior. For those of
us involved in local marketing, we are in the eye of
the tornado without a house trailer.
I couldn't sit on this information, so I'm
hosting a webinar to share the details and the
implications with you.
Steve Dennen, Director of Product Management
at comScore, will present his detailed research and
show exactly what's going on in local search. You
can't effectively market your local business without
understanding where the users are. I was surprised
to learn that some of the most heavily advertised
web directories have extremely low usage.
Challenging the comScore assumptions,
statistics and methodology will be Peter
Krasilovsky of Krasilovsky Consulting, and
author of the LocalOnliner.com blog. Pete has a
knack of cutting through the hype and ferreting out
the crucial nuggets of information that aren't
apparent to the casual beer drinker.
I'll also have a local business owner who
does his own web marketing so that Steve and Pete
can put the research into practice and show where
local marketing dollars are best spent.
My sponsors are generously paying the $59 fee for
the first 250 attendees. Phone lines will be
available on a first come, first served basis.
Register now for this exclusive Small Business
Commandos webinar.
 Thursday,
October 26 - 11:00 AM Pacific
convert to your
local time
The Inside Story on
which Local Websites REALLY have
the most users, and how you can use the information
for your benefit.
Register for "The Real Numbers of Local Search Marketing"
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Can't Make the Webinar? Get the DVD
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
If you don't have the time to participate in the
webinar, order the DVD, and you'll have a permanent
recording of the audio and video of the entire
presentation.
When you order the DVD, I'll throw in an MP3
download of the audio file so that you can listen in
your hot tub.
If you order before Thursday, October 26, you'll
save $20 After the webinar starts, the discount
ends. Sorry, no extensions.
PreOrder the DVD and MP3 and save $20
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Answer to the Last Redneck Riddle
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Buford shares his waterbed with his pets.
All but two are hound dawgs.
All but two are raccoons.
All but two are possum.
How many critters sleep in Buford's bed with him?
See the answer and the Redneck Riddles celebrity winner
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Pimp My Marketing Webinars
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I'm producing the "Pimp My Marketing" Webinar
Series where we'll show how to radically improve the
effectiveness of local advertising.
This is the only educational program of its kind,
because we dive inside the guts of local marketing
without
being a thinly disguised sales pitch. This is the
real deal, and you won't find it anywhere else.
I've always been fanatical about finding ways
to improve local marketing without spending too much
money, and my subscribers tell me that they want it
too.
We'll focus most sessions on local Internet
marketing and optimization, but occasionally I'll
have a guest presenter from traditional media. (Only if
they have something worthwhile to share.)
Upcoming Webinars:
Thursday,
October 26 11:00 AM Pacific
The Inside Story on
which Local Websites REALLY have
the most users, and how you can use the information
for your benefit.
Presenters: Steve
Dennen,
Director of Product Management, comScore, Peter
Krasilovsky, of Krasilovsky Consulting, and
we'll have
a local business owner who does his own web
marketing to keep it real.
 Wednesday,
November 15 - 12 Noon Pacific Time.
Windows
Live Local
- Behind the scenes at the world's
most powerful technology company, and their
unconventional approach to the new local Internet.
Starring Roberto "Bobby" Figueroa,
Director
Product Manangement - Local Search, Microsoft and
Greg Sterling of Sterling Market Intelligence.
Everyone
seems to forget that Microsoft was a pioneer in the
world of local advertising (remember Sidewalk?).
Well, their new Windows Live Local is going to rock.
 Date:
TBA
Pimp My Website -
a world renowned search engine
optimization expert shows a small business owner how
to modify his website to dramatically improve his
presence and positioning in the search engines. The
beautiful thing about search engine optimization is
that once the initial work is done, the huge
increase of traffic is free.
What is a "webinar" anyway?
A webinar (web + seminar) is a great way to
learn from experts without having to travel. Webinars
combine three methods of communication: phone,
online presentation, and a chat window for typing
questions.
You call into a teleconference using your
telephone.
Your Internet-connected computer shows the
visuals
making the presentation much more informative and
valuable.
Best of all, these webinars are free!
My sponsors have generously offered to cover the $59
registration fees for all attendees.
Register for "The Real Numbers of Local Search Marketing"
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This Week in Pictures
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Is Jesse Ventura still the Governor of Minnesota?
Just asking a question, not implying anything.
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Will eating this give him heartburn or sunburn?
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Two wild and crazy guys. (surprisingly without
dates.)
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Everybody smile and say "cheese!"
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This photo is bound to become a family
heirloom
Special thanks to alert reader, Jonno Alcaro for
sending in this gem.
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Tickle Me Elmo Extreme
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"Tickle me, and we'll see which one of us
ends up on the floor laughing hysterically."
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Another great headline
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Dang, I knew I should have become a pro golfer.
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This Week's Redneck Riddle
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Buford bought cans of Duff Beer for his Daytona 500
watch party.
If he gives 3 cans of beer to each friend, one of
his friends will get only 2 beers (and be really
ticked off).
Alternatively, if he gives 2 cans of Duff Beer to
each friend, he will be left with 15 beers (and a
whale of a hangover).
How many cans of Duff Beer did Buford buy for the
party and how many friends are there?
Email your answer to
duff@redneckriddles.com
The winner will receive a copy of Barry Maher's
brand new "Getting
the Most Out of Your Yellow
Pages Advertising".
Barry totally updated this classic masterpiece on Yellow
Pages advertising and addresses the major changes
that have occurred in the industry.
This book is considered the bible on Yellow Pages.
This list price for the paperback is $69, but I'm
selling instant
downloads of the entire book for
only $24.99.
To improve your random chances of winning,
please include your name, company name, and mailing
address (because I can't email the prize to you).
I draw the winner the day before I send the
following newsletter, so keep answering until the polls
close.
Can't wait to win? Download "Getting the Most from your Yellow Pages Advertising" now
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Quote of the Week
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"All big things in this world
are done by people who are naive and have an idea
that is obviously impossible."
---Dr. Frank
Richards
Sent in by Ken Lee
KD International
Las Vegas, NV
www.kditl.com
Got a good quote? Send it my way, and I'll give you
15 minutes of uninterrupted fame.
Call my feedback hot line leave a
message with your thoughts, tips and news.
1-888-334-8891
Feedback hot line sponsored by VoiceStar. Need
call measurement? Contact VoiceStar for
outstanding service to measure your advertising
effectiveness.
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Contact Information
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phone:
(760) 579-1005
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I've been bragging about Kerry Randall's book on Yellow Pages Advertising for Lawyers as being simply the best book I've read for Yellow Pages advertisers. The problem was that it was targeted toward lawyers and didn't address other business types.
Wisely, Kerry updated the wonderful tips and marketing plans for any business that advertises in the Yellow Pages.
He sent me a copy for review, and I liked it so much that I bought the exclusive rights to market the electronic version.
His book is loaded with very specific examples and exercises that are easy to follow. I can honestly say that every advertiser (even a guy with a little in-column ad) will benefit by reading this book.
I've seen, and even promoted other very good YP books that sell for $50 - $150, but nothing cuts to the chase like Winning the Yellow Pages War. Kerry focuses on the critical issues that will have the biggest impact. He uses solid examples and shows ads created using his techniques.
I'm selling copies of Winning the Yellow Pages War for only $14.99. That price is far too little for the value the book contains.
However, my mission as the Yellow Pages Commando has always been to help more people be successful with their Yellow Pages advertising rather than to get rich off a few that can afford a higher price.
I'll email the book to you as a PDF document that can be read and printed using the free Adobe Acrobat reader.
I offer a 100% money back guarantee if you are not completely satisfied with your investment. You have nothing to lose.
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