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Testimonials for The Yellow Pages Commando

The Yellow Pages Commando is a creation of Dick Larkin. That's me.
Dick Larkin The Yellow Pages Commando
It all started when I needed to get our 2,000+ sales representatives to pay attention to selling internet products. To get their attention, I started writing about things that were near and dear to their wallet.

Understanding that salespeople need to find humor in everyday situations, I started including jokes, funny photos and brainteasers. They loved it. In fact, they loved it so much that they started sending the reports to their friends. Unfortunately, they were sending out our sales numbers along with the jokes.

I started producing a weekly newsletter without the proprietary sales figures, and people started telling other people about it. Pretty soon, about 10,000 people each week were reading the Yellow Pages Commando News.

So, I've started putting some of the best information here on the site for everyone to use. I've been out speaking to groups large and small about Yellow Pages and Internet marketing.

So that's how it all began.

I still run WorldPages.com, the Internet Yellow Pages of TransWestern Publishing. The advertisers, sales reps, shoppers and investors all seem to be thrilled with it. That's pretty cool.



Testimonials for The Yellow Pages Commando


I've been bragging about Kerry Randall's book on Yellow Pages Advertising for Lawyers as being simply the best book I've read for Yellow Pages advertisers. The problem was that it was targeted toward lawyers and didn't address other business types.

Wisely, Kerry updated the wonderful tips and marketing plans for any business that advertises in the Yellow Pages.

He sent me a copy for review, and I liked it so much that I bought the exclusive rights to market the electronic version.

His book is loaded with very specific examples and exercises that are easy to follow. I can honestly say that every advertiser (even a guy with a little in-column ad) will benefit by reading this book.

I've seen, and even promoted other very good YP books that sell for $50 - $150, but nothing cuts to the chase like Winning the Yellow Pages War. Kerry focuses on the critical issues that will have the biggest impact. He uses solid examples and shows ads created using his techniques.

I'm selling copies of Winning the Yellow Pages War for only $25.00. That price is far too little for the value the book contains.

However, my mission as the Yellow Pages Commando has always been to help more people be successful with their Yellow Pages advertising rather than to get rich off a few that can afford a higher price.
Make payments withPayPal - it's fast, free and secure!

I'll email the book to you as a PDF document that can be read and printed using the free Adobe Acrobat reader.

I offer a 100% money back guarantee if you are not completely satisfied with your investment. You have nothing to lose.

© 2005 Dick Larkin. All rights reserved.
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